This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo.
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Follow Jazmine and check out her work
Que Lo Que: https://www.queloque.co/
LinkedIn: https://www.linkedin.com/in/jazmingriffith/
Instagram: https://www.instagram.com/iamthesocialista/
TikTok: https://www.tiktok.com/@iamthesocialista
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Timestamps
00:00 Introducing Jazmin
01:06 What is social listening?
04:48 The most important datapoints as a creator
08:34 The newest tools to analyze your social media
10:44 Finding valuable content amongst the slop
14:35 The inspiration behind Que Lo Que
21:12 How you can use social listening as a creator
24:02 The value of LinkedIn over TikTok
27:15 Blurring the lines between influencer and creator
32:54 Gen Z's unique relationship with social media
38:45 Jazmin's social media evolution, from hobby to business-card
44:05 The difficulties of making content as a solo creator
#podcast #creatoreconomy #socialmediamarketing
