The Creator's Journey: Passion vs. Profit

This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo.

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Jazmine:

• Que Lo Que
• LinkedIn
• Instagram
• TikTok

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Timestamps:

00:00 Introducing Jazmin

01:06 What is social listening?

04:48 The most important datapoints as a creator

08:34 The newest tools to analyze your social media

10:44 Finding valuable content amongst the slop

14:35 The inspiration behind Que Lo Que

21:12 How you can use social listening as a creator

24:02 The value of LinkedIn over TikTok

27:15 Blurring the lines between influencer and creator

32:54 Gen Z's unique relationship with social media

38:45 Jazmin's social media evolution, from hobby to business-card

44:05 The difficulties of making content as a solo creator