Invisible Machines podcast by UX Magazine

S3E2 With UX and AI, Context is Everything with Sarah Gibbons and Kate Moran of Nielsen Norman Group

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Jan 18, 2024

Sarah Gibbons, VP of NN/g, discusses anthropomorphism and generative AI. Kate Moran, VP of Research and Content, delves into interaction design and digital content. The podcast explores the role of AI in UX, convergence of tools, user control in AI and self-driving tech, emotional attachments to computers, employee-customer-shareholder alignment, self-driving cars, design education reform, the impact of company culture, AI in user research, and the transition to new UIs.

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Role of AI in UX and Designing Experiences

01:41 • 12min

Convergence of Tools and Importance of Context

13:30 • 20min

User Control and the Evolving Definition of Control in AI and Self-Driving Technology

33:12 • 11min

Emotional Attachments to Computers

44:27 • 18min

The Shift Towards Employee-Customer-Shareholder Alignment

01:02:17 • 10min

The Implications of Self-Driving Cars

01:11:55 • 4min

Design Education Reform, Advocating for the Right Design Choices, and Skills for Success

01:15:44 • 2min

The Impact of Company Culture on Success and the Shifting Importance of Creativity

01:17:43 • 2min

The Impact of AI on User Research in UX

01:19:56 • 7min

The Transition to New UIs and the Need for Curation

01:27:03 • 3min