Kate Moran

AI expert Henry Modisett from Perplexity AI and UX designer Kate Moran discuss the impact of AI on UX design. They touch on making AI user-friendly, mental models for AI, NN/g's role in the AI movement, and the fear of AI. The podcast explores the evolution of AI tools, the importance of simplicity in design, and the empowerment and innovation AI can bring to individuals and companies.

Sarah Gibbons, VP of NN/g, discusses anthropomorphism and generative AI. Kate Moran, VP of Research and Content, delves into interaction design and digital content. The podcast explores the role of AI in UX, convergence of tools, user control in AI and self-driving tech, emotional attachments to computers, employee-customer-shareholder alignment, self-driving cars, design education reform, the impact of company culture, AI in user research, and the transition to new UIs.

Kate Moran, VP of Research & Content at Nielsen Norman Group, dives into the world of UX benchmarking. She simplifies the process of demonstrating design ROI and highlights its importance for getting stakeholder buy-in. Kate discusses how to choose the right metrics and differentiate between summative and formative studies. She shares real-world case studies, effective strategies for gauging task efficiency, and addresses audience questions on minimizing bias in research. A lively exploration of UX's quantitative side that combines learning with fun!