Masters of Scale The new art and science of marketing, with Known’s Ross Martin and Kern Schireson
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Jul 31, 2025 
Ross Martin and Kern Schireson, co-founders of Known, share their journey of redefining marketing strategies by merging AI and creativity. They discuss the evolution of their agency from a blend of three firms and the significance of a positive workplace culture. Key insights include innovative budgeting strategies that drive success for entrepreneurs and the necessity of adapting to consumer behavior and emerging technologies. Their approach highlights collaboration and smart marketing tactics that resonate whether for established giants or new insurgent brands.
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Surviving a $10M Client Crisis
- Known faced a crisis when a major client went bankrupt, leaving them with a $10 million hole.
- They had to abruptly stop a Super Bowl production and recall staff from London, testing their resilience and culture.
Unifying Fragmented Marketing
- Marketing components have been fragmented over decades, losing fidelity and hurting clients.
- Known unified media, research, and creative to deliver better integrated marketing and client outcomes.
Culture of Kindness and Excellence
- Known's culture values high personal standards and above all, kindness among colleagues.
- This unique culture fosters innovation and caring teamwork, crucial for their growth and resilience.