Ross Martin

Ross Martin and Kern Schireson, co-founders of Known, share their journey of redefining marketing strategies by merging AI and creativity. They discuss the evolution of their agency from a blend of three firms and the significance of a positive workplace culture. Key insights include innovative budgeting strategies that drive success for entrepreneurs and the necessity of adapting to consumer behavior and emerging technologies. Their approach highlights collaboration and smart marketing tactics that resonate whether for established giants or new insurgent brands.