Kern Schireson

Ross Martin and Kern Schireson, co-founders of Known, share their journey of redefining marketing strategies by merging AI and creativity. They discuss the evolution of their agency from a blend of three firms and the significance of a positive workplace culture. Key insights include innovative budgeting strategies that drive success for entrepreneurs and the necessity of adapting to consumer behavior and emerging technologies. Their approach highlights collaboration and smart marketing tactics that resonate whether for established giants or new insurgent brands.

Kern Schireson, Chairman & CEO of Known, shares his insights on the future of marketing agencies, drawing from his experience at Viacom. He discusses the pitfalls of traditional agency structures, particularly the divide between media and creative, and advocates for a more integrated approach. Kern emphasizes how AI is revolutionizing media performance and the necessity for agencies to be aligned with client outcomes. The conversation also touches on the rising role of independent agencies in a changing landscape and the impact of strategic acquisitions on agency innovation.