Kern Schireson

Kern Schireson, Chairman & CEO of Known, shares his insights on the future of marketing agencies, drawing from his experience at Viacom. He discusses the pitfalls of traditional agency structures, particularly the divide between media and creative, and advocates for a more integrated approach. Kern emphasizes how AI is revolutionizing media performance and the necessity for agencies to be aligned with client outcomes. The conversation also touches on the rising role of independent agencies in a changing landscape and the impact of strategic acquisitions on agency innovation.