Navigating Modern Marketing Strategies

This chapter explores contrasting marketing strategies for established companies and insurgent brands in the entertainment industry, particularly in the context of streaming services. It discusses the innovative use of technology, the merging of creativity and data, and the need for collaboration between agencies and clients, highlighting tools like the platform Skeptic. The conversation also addresses the evolving landscape of marketing due to AI advancements, the importance of adapting to consumer behavior changes, and the challenges faced by small business owners in a rapidly changing environment.