The new art and science of marketing, with Known’s Ross Martin and Kern Schireson
Masters of Scale
00:00
From Friendship to Innovation
This chapter explores the deep-rooted friendship and familial ties between two speakers as they transition from colleagues at Viacom's MTV Scratch to co-founders of their own agency, Known. They discuss the innovative marketing strategies they've implemented, driven by cultural insights and client demand, while navigating the challenging corporate landscape.
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