The Generalist

Elenas: The Quest to Become LatAm’s Social Commerce Leader

Apr 15, 2022

56:47

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Highlights

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Episode notes

Elenus - A Newcomer to the Pace, Wouldn't Compete With Ocean's Company?

02:55

The Benefits of Elenus

04:26

Elenus - A Differentiated Approach to Inventory

02:02

Introduction

2min

Pindodo, Micho and the Rise of Social Commerce

3min

Elenus Is Latin America's Social Commerce Giant

2min

A Look at Zac Ocean's Time Turner

3min

How to Build a High Growth Startup

2min

Can Social Commerce Work in Latin America?

4min

Latam's E-Commerce Penetration

4min

Social Commerce in Latin America

5min

Elenus - A Differentiated Approach to Inventory

2min

10.

The Benefits of Elenus

4min

11.

Elenes - The Foundation for Capital Efficient Business

3min

12.

Elenus's Growth in Columbia and Mexico

5min

13.

Elenus - A Newcomer to the Pace, Wouldn't Compete With Ocean's Company?

3min

14.

Using Elenas to Build a Successful Business

3min

15.

Elenas - A Review of Elenas

3min

16.

Will Direct Selling Disappear?

7min

The Colombian company grew 70x over the past two years by giving low-income women a way to augment their income. By pioneering this social form of e-commerce in Latin America, Elenas could be the continent’s answer to Pinduoduo and Meesho.

To find the original piece, published March 9, 2022, follow this link .

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