Can Social Commerce Work in Latin America?

Elenus is a direct sales business that allows women to sell their own products. The company was set up by 21-year-old Ocean, who had previously run a local car washing business. Elenas has raised more than $2 million in seed funding since its launch six years ago. Could this model be re invented for the 20 first century? How could technology nable thousands, or even millions of women to run a direct salesbusiness more easily? What might that mean when it came to increasing household income?