Latam's E-Commerce Penetration

Ladam is relatively well positioned. It sits at similar levels as china, which has supported many internet giants. Social me usage is also high, with 82 % of ladam's population leveraging platforms like facebook and twitter. The retail sales that occur on line are low, at four point nine% in latin america. One critical factor may be the trust gap between consumers and e commerce players. Consumers make their purchases from their local sales person just as they might have done before the advent of the internet.