7min chapter

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Elenas: The Quest to Become LatAm’s Social Commerce Leader

The Generalist

CHAPTER

Will Direct Selling Disappear?

Elenas may face limited direct competition, but the matter is more complicated once you widen the aperture. Traditionally commerce businesses like mercadolibre meri, amazon magazine and luisa magalo cannot be disregarded. While ocean's company may be small enough to slip under the radar for now, it is unlikely to stay that way. The efficiency of elena's customer acquisition could pique interest and prompt a countermove.

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