3min chapter

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Elenas: The Quest to Become LatAm’s Social Commerce Leader

The Generalist

CHAPTER

Elenus - A Newcomer to the Pace, Wouldn't Compete With Ocean's Company?

Elenus looks to avoid middle men, working directly with manufacturers in china or regional distributors. By taking this tack, the company cuts down on unnecessary mark ups and gains a better understanding of the products themselves. It also positions itself for scale, removing potential bottle necks within the supply chain. The second reason elenus excels at product selection is the base it has built. Manufacturers know that partnering with the company allows them to tap into an army of highly networked salespeople. With this leverage, elenus is able to secure product exclusive and special discounts. As elenus aggregates more sellers, the more volume it will be able to deliver to suppliers,. who will

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