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Elenas: The Quest to Become LatAm’s Social Commerce Leader

The Generalist

CHAPTER

Pindodo, Micho and the Rise of Social Commerce

Pindodo entered china's ecommerce market late, long after ali baba and ten cent had built their empires. It took p d d just 21 months to reach a valuation of one point five billion. A little more than a year later, p d d went public, boasting 300 million active buyers and one million merchants. The business is valued at 61 billion dollars and is one of the sector's dominant players. Many other promising geographies appear untapped.

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