Nudge

#74: How to change someone’s mind

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Jan 31, 2022
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INSIGHT

Facts Don't Win Arguments

  • Facts don't change opinions, they often backfire.
  • Opinions come first, and then we find facts to support them.
ANECDOTE

Saddam and 9/11

  • A study showed that even when presented with evidence contradicting their belief that Saddam Hussein was behind 9/11, 98% of participants refused to change their minds.
  • This highlights how deeply ingrained beliefs can be, resistant even to clear facts.
ANECDOTE

Immigrant Misperceptions

  • Studies on correcting misperceptions about immigrant populations revealed that providing accurate information didn't change attitudes.
  • This reinforces that pre-existing beliefs shape how we interpret facts, rather than the other way around.
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