5min chapter

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#74: How to change someone’s mind

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CHAPTER

How to Bring Different Groups Together

It's very tempting to throw people together, but as alice said, it doesn't always have the desired impact. Canon linda taylor experienced this when she attempted to bring her church congregation together after a mass shooting. If we go into these conversations looking to find how we're similar to someone with another point of view, rather than emphasize the areas where we're different,. i'm going to try and appeal to your existing beliefs - most of you probably hate being told what to do. I won't bother telling you that it's a great idea or lecturing you about its benefits. Advertisers can do a far better job ar changing customers minds by appealing to their preexisting

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