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#74: How to change someone’s mind

Nudge

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The Power of Facts to Change Our Minds

Many Americans wrongly believed that sadam husain was responsible for the attacks of nine 11. Despite clear evidence, despite facts, 98 % of those interviewed refused to change their mind. Our opinions come first and then we interpret them in line with what we already believe. We might think that getting new information on new facts will lead us to change our minds or update our beliefs - but it often doesn't work.

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