Value-based fees are crucial in consulting to align incentives with client outcomes.
Consultants should focus on building relationships, providing upfront value, and avoiding time-based billing.
Deep dives
The Journey to Consulting Success
Allan Weiss recounts his journey into consulting, starting from his turbulent job at Prudential to becoming a pioneer of value-based fees in the 1990s. He emphasizes the importance of providing value early to establish trust, and shares his key decisions that shaped his consulting approach: focusing on relationships and charging based on value rather than time or resources.
Defining Consulting
Weiss defines consulting as an expert who improves the client's condition. He distinguishes between content consultants, who offer specific solutions, and process consultants, who address decision-making and conflict resolution across industries. Weiss underscores the importance of coaching in consulting, highlighting the need for successful consultants to understand and navigate organizational dynamics.
Value-Based Billing Revolution
Weiss delves into the significance of value-based billing over time-based billing in consulting. He stresses that clients deserve rapid, impactful solutions and that time-based fees create a conflict of interest. By aligning fees with the outcome's value, consultants can deliver tangible returns, positioning themselves as indispensable.
Building Trust and Confidence
Weiss shares strategies on how consultants can build trust by providing upfront value, using a diverse vocabulary to control discussions, exuding enthusiasm, and leveraging humor to create rapport. He emphasizes the need for assertiveness and highlights the role of coaching in enhancing consulting skills and behaviors for continued professional growth.
Who better to learn about consulting from than "the consultants consultant" Alan Weiss?
Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business.
In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy.
We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We go deep into value based billing and show how selling time is a terrible idea.
Matt is especially thrilled with this episode as he has been using Alan's techniques to great success.
This episode is NOT to be missed!
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