S03.EP13 - Million Dollar Consulting with Alan Weiss
JUST Branding
Introduction
Alan wis he is known as the consultants consultant, and it's a great privilege that he's carved out some im to be with us. He has written 65 or so books, maybe more, allan and do oheas somewhere in ther some over 60 books on consulting. And if anyone asks me, they say, mat, how do you become console? And i say, look, i can't advise you better than going to allan's book. The principles in there literally are putting food on my table.
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