Masters of Scale Climate change ‘codeswitching’ for business, with Planet FWD’s Julia Collins
10 snips
Mar 27, 2025 
Julia Collins, a serial entrepreneur and founder of Planet FWD, discusses her mission to decarbonize supply chains. She shares insights from her past in the food industry, including lessons from a unicorn startup and the innovative tech driving sustainable practices. Julia emphasizes the importance of humility in business and how entrepreneurs can adapt their messages on climate change for broader audiences. She also reflects on instilling environmental values in children, underscoring the role of parenting in shaping a sustainable future.
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Being Different Is a Superpower
- Julia Collins initially struggled to fit into Silicon Valley's tech culture.
- Embracing her unique identity became her superpower.
Roots of Service
- Julia Collins' grandparents, dentists who served diverse communities, instilled a service ethic in her.
- Her grandfather initially discouraged her from pursuing food, associating it with sharecropping.
From Snacks to Software
- Planet Forward began as a climate-friendly snack company called Moonshot.
- Selling Moonshot to Patagonia provided the foundation for their software platform.
