Decarbonizing Business for a Sustainable Future

This chapter explores the evolution of business practices in response to climate change, focusing on the entrepreneurial journey behind Planet Forward's mission to decarbonize consumer products. Through practical examples and innovative technologies like AI, the discussion highlights the importance of optimizing supply chains to reduce greenhouse gas emissions. The narrative also touches on the challenges of transitioning from a consumer goods company to a software platform, emphasizing the necessity of supportive investors and the role of humility in creating impactful business solutions.