Four years ago GE discovered it was one of the largest software companies in the world--but not building software very well. Hear how Greg Pettroff, as GE’s Chief Experience Officer, slowly built a community inside the company to evangelize the importance of design in a developer-focused culture. Greg will give the opening keynote at the Enterprise UX 2015 conference in San Antonio this May 13-15. Get tickets at www.enterpriseux.net or follow along on Twitter at @enterpriseUX.