Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX
Rosenfeld Review Podcast
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Contrasting UX Approaches at GE and IBM
This chapter explores the differing strategies of GE and IBM regarding user experience (UX), emphasizing their unique organizational cultures and leadership styles. The discussion highlights IBM's focus on enhancing design capacity and GE's expanding design team, setting the stage for a related conference keynote.
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