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Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX

Rosenfeld Review Podcast

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Navigating UX Challenges in Enterprise Settings

This chapter discusses how the UX team at GE supported developers to overcome initial challenges, promoting collaboration and easing workloads. It highlights the importance of empathy and long-term thinking in enterprise UX, particularly within Agile and Scrum methodologies amid technological changes.

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