Greg Petroff
A renowned executive design leader who has built and led design teams for major companies.
Best podcasts with Greg Petroff
Ranked by the Snipd community
27 snips
Jul 28, 2024 • 42min
Greg Petroff on the State of Design
Greg Petroff, a celebrated executive design leader known for his work at GE, Google, and Cisco, discusses the evolving landscape of design. He emphasizes the importance of a 'Possibilitarian' mindset for designers facing industry challenges. The conversation dives into adaptive thinking and playful experimentation as keys to fostering innovation. Greg also addresses the impact of AI on design practices, advocating for intentional user-focused strategies. His insights encourage designers to embrace new ventures and engage more actively in shaping the future.
13 snips
Apr 17, 2015 • 16min
Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX
Greg Petroff, Chief Experience Officer at GE Software, reveals how GE transformed into a major software player by prioritizing user experience. He discusses building a design community within a traditionally developer-focused culture, emphasizing the need for executive support and tailored design systems. The conversation touches on overcoming challenges in enterprise settings through empathy and collaboration. Additionally, Greg contrasts GE's UX strategies with those of IBM, highlighting the different approaches towards enhancing design capacity.
