Greg Petroff

Greg Petroff, a celebrated executive design leader known for his work at GE, Google, and Cisco, discusses the evolving landscape of design. He emphasizes the importance of a 'Possibilitarian' mindset for designers facing industry challenges. The conversation dives into adaptive thinking and playful experimentation as keys to fostering innovation. Greg also addresses the impact of AI on design practices, advocating for intentional user-focused strategies. His insights encourage designers to embrace new ventures and engage more actively in shaping the future.