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The Informed Life
Greg Petroff on the State of Design
Jul 28, 2024
Greg Petroff, a celebrated executive design leader known for his work at GE, Google, and Cisco, discusses the evolving landscape of design. He emphasizes the importance of a 'Possibilitarian' mindset for designers facing industry challenges. The conversation dives into adaptive thinking and playful experimentation as keys to fostering innovation. Greg also addresses the impact of AI on design practices, advocating for intentional user-focused strategies. His insights encourage designers to embrace new ventures and engage more actively in shaping the future.
41:35
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Quick takeaways
- Designers can leverage 'Possibilitarianism' to creatively explore multiple ideas and learn from mistakes, enhancing their problem-solving capabilities.
- Due to industry shifts and the rise of AI tools, designers must develop diverse skills beyond traditional methodologies to remain relevant.
Deep dives
The Role of Design in Creating Futures
Designers are uniquely positioned to address problems and envision the future through a framework known as 'Possibilitarianism.' This concept emphasizes adaptive thinking, where designers generate multiple ideas and keep them alive through the design process. They utilize making as a method of knowing, allowing them to learn from their mistakes and uncover new opportunities along the way. By juxtaposing unrelated concepts, designers can synthesize new ideas that are pivotal in shaping successful outcomes.
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