The speaker reflects on their vast experience in leading design teams at major companies like GE and Google. They explore the challenges and successes of their journey while promoting the mindset of a 'Possibilitarian' in design.
Greg Petroff is a renowned executive design leader. He’s built and led design teams for companies like GE, Google, Compass, and Cisco. In this conversation, we discuss the state of design and how designers can have more relevance in today’s changing environment.