This chapter explores Basecamp's new one-time payment model and the significance of the Figma config conference in showcasing advancements in design technology. It discusses the impact of generative AI on design practices, emphasizing the need for intentionality and understanding user pathways. The conversation highlights the evolving role of designers in a tech-driven landscape, advocating for strategic engagement with AI and deep user research.
Greg Petroff is a renowned executive design leader. He’s built and led design teams for companies like GE, Google, Compass, and Cisco. In this conversation, we discuss the state of design and how designers can have more relevance in today’s changing environment.
See full show notes at:
https://theinformed.life/2024/07/28/episode-145-greg-petroff/