Designing for the Future: AI, Intentionality, and User Experience

This chapter explores Basecamp's new one-time payment model and the significance of the Figma config conference in showcasing advancements in design technology. It discusses the impact of generative AI on design practices, emphasizing the need for intentionality and understanding user pathways. The conversation highlights the evolving role of designers in a tech-driven landscape, advocating for strategic engagement with AI and deep user research.