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Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX

Rosenfeld Review Podcast

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Driving UX Transformation in a Large Enterprise

This chapter explores strategies for improving user experience in a large enterprise, emphasizing the need for executive support and resource allocation. It highlights the role of early adopters and product owners in demonstrating design value and discusses the implementation of a tailored design system for developers to boost productivity and demand for UX resources.

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