30 Minutes to President's Club | No-Nonsense Sales 239 (Lead) How to Avoid Hiring the Wrong Sales Reps and Build a Winning Team (John Sherer, Growth Assistant)
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Aug 8, 2024 In this enlightening discussion, John Sherer, a Growth Assistant specializing in hiring strategies, shares key insights into avoiding hiring pitfalls. He emphasizes the importance of storytelling in interviews, urging leaders to understand why candidates are seeking a change. Selling the company's vision while being honest about potential downsides builds trust. Sherer warns against second-guessing hiring decisions and advocates for offering performance-based pay without negotiations to attract top talent.
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Finding the Winning Call Language
- John experimented with his cold call pitch by swapping words until "boutique" opened doors.
- His language innovation quickly became widespread in his sales team.
Ask Candidates for a Narrative
- Ask candidates why they are leaving their current job and why they want to join yours.
- Assess their ability to weave a compelling narrative, a crucial skill in sales.
Sell Then Be Transparent
- Once you want to hire someone, sell them aggressively on the company.
- Then highlight potential downsides to build trust and set realistic expectations.