Crafting Compelling Narratives in Sales Recruitment

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS

• Ask why the candidate is leaving their current job and why they want to join yours. This assesses their storytelling ability, crucial for sales.
• Once you want to hire someone, sell them on your company but also highlight potential downsides. This builds trust and sets realistic expectations.
• If unsure about a hire, don't proceed. Second-guessing can lead to issues and regret.
• Offer positions without negotiating compensation. Emphasize performance-based pay; top earners prove it on the leaderboard.

PATH TO PRESIDENT’S CLUB

• COO @ Growth Assistant
• VP of Sales @ Lattice
• Sales Director @ Lattice
• VP of Sales @ Appcues

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