
John Sherer
COO @ Growth Assistant, VP of Sales @ Lattice, Sales Director @ Lattice, VP of Sales @ Appcues. Led Lattice from 20 to 120 million.
Top 5 podcasts with John Sherer
Ranked by the Snipd community

92 snips
Jan 2, 2025 • 40min
How to Measure Sales Team Metrics Without Micromanaging | John Sherer | Ep. 276 (Lead)
John Sherer, a seasoned sales leader with a background at Lattice, HubSpot, and Appcues, shares actionable insights on effective sales management. He emphasizes the importance of simplifying dashboards to provide clearer data without bureaucracy. Sherer advocates for trimming unnecessary CRM fields for efficiency and highlights the need to analyze a mature pipeline for accurate win rates. He also discusses essential metrics to track, such as intro meetings and late-stage deals, to enhance team performance without falling into the micromanagement trap.

16 snips
May 23, 2024 • 32min
220 (Lead) Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)
John Sherer, Growth Assistant, shares actionable leadership takeaways on pipeline reviews, deal discounts, and deal reviews. He discusses the path to President's Club and shares resources. The podcast covers sales optimization tips, strategies for effective sales leadership, driving deals to close with discounts, managerial approach to deal reviews, and balancing sales manager tasks for team success.

12 snips
Aug 8, 2024 • 35min
239 (Lead) How to Avoid Hiring the Wrong Sales Reps and Build a Winning Team (John Sherer, Growth Assistant)
In this enlightening discussion, John Sherer, a Growth Assistant specializing in hiring strategies, shares key insights into avoiding hiring pitfalls. He emphasizes the importance of storytelling in interviews, urging leaders to understand why candidates are seeking a change. Selling the company's vision while being honest about potential downsides builds trust. Sherer warns against second-guessing hiring decisions and advocates for offering performance-based pay without negotiations to attract top talent.

10 snips
Nov 14, 2024 • 42min
264 (Lead) How to Cut New Hire Ramp Time in Half (John Sherer, Growth Assistant)
John Sherer, COO of Growth Assistant and seasoned sales leader, talks about transforming new hire ramp times. He emphasizes the importance of a buddy system during hiring to ensure compatibility. Focused onboarding ownership is key for improving retention. Sherer advocates for call certifications for new reps to enhance confidence. He highlights hands-on training through role plays over traditional methods, ensuring effective learning and adaptation within sales teams.

May 12, 2025 • 40min
The One Dashboard Every Sales Leader Should Build | John Sherer | 30MPC Hall of Fame
In this discussion, John Sherer, COO at Growth Assistant and former VP of Sales at Lattice, shares his journey from leading Lattice's growth from $20M to $120M. He emphasizes the importance of clear and actionable CRM dashboards, recommending the elimination of unnecessary filters and fields. Sherer suggests focusing on four key metrics: intro meetings, late-stage deals, win rates, and the balance of inbound versus outbound leads. His insights aim to declutter sales data, making it a powerful tool for decision-making.