Scott Dunlap | Adidas Runtastic, Strava “GOAT” Program, Future of Connected Athletes

Scott Dunlap is the VP of Mobile at Adidas and the GM of Runtastic, a subsidiary of Adidas where he is creating the future of the quote un quote connected athlete.

In this conversation, we talk about:

being an early voice in the ultrarunning media contributing to the blogging wave of the late 2000s and early 2010s
a few of his popular articles including his idea for the Strava GOAT program and whether endurance sports are a luxury good
the role that technology companies play in promoting and facilitating more outdoor activity
the application of web 3 technologies to the trail and ultra world and how athletes and creators stand to benefit
the state of trail and ultrarunning

Sponsors:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

(1:54) - background in trail and ultrarunning
(7:42) - being an early voice in the ultrarunning media
(16:08) - the idea of the Strava “GOAT” program
(22:54) - the confluence of trail running and Silicon Valley influences
(28:01) - explaining the Adidas Runtastic App
(34:19) - how essential community and gamification will be to future outdoor activity
(41:46) - other important influences in the technology community on outdoor activity
(45:43) - speculating on shifts in consciousness when 1 billion athletes are connected worldwide
(52:09) - understanding the application of web3 technology to the trail and ultra running world
(61:10) - understanding move2earn, STEPN
(70:31) - how professional athletes and creators in trail and ultra could benefit from these new technologies, platforms
(78:20) - thoughts on the state of trail and ultrarunning
(82:48) - final thoughts

Links:

Additional Episodes You May Enjoy:

131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape
130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry

Support the show