Singletrack

Scott Dunlap | Adidas Runtastic, Strava “GOAT” Program, Future of Connected Athletes

Oct 7, 2022

01:25:58

Highlights

AI Chapters

Episode notes

Gamification Is a Great Way to Connect People to Runtastic Races

03:15

Is the Connected Fitness Movement a Battle for the Future?

04:40

Runtastic

02:51

Introduction

2min

The Pleasure Is All Mine

3min

The 9-11 Impression of Trail Running and Ultra Running

2min

Runtastic

3min

The Impact of Your Blog on Ultra Running

2min

Podcasting and Podcasting - It's Still a Tough Space

3min

The Strava GOAT Program

4min

Strava and Audidos

2min

Running in the Wasatch Mountains

3min

10.

Bringing a Billion Connected Athletes Together

3min

11.

Idaas Running - What's It All About?

3min

12.

The Trick With Technology Is It's Like Magic

2min

13.

Is the Connected Fitness Movement a Battle for the Future?

5min

14.

Gamification Is a Great Way to Connect People to Runtastic Races

3min

15.

Connecting a Billion Connected Athletes

4min

16.

The One Billion Connected Athletes Goal

3min

17.

I Love Thinking on Utopian Terms

4min

18.

Cryptocurrency Is a New Technology and I Love It

5min

19.

NFT Rewards

2min

20.

Is the NFT a Ticket or a Membership?

2min

21.

Move to Earn

1min

22.

Move to Earn

5min

23.

Step in Is a Platform Where the Players Create Value on the Platform

2min

24.

The Athletes Sponsor Relationship

4min

25.

The Ultimate Trifecta

4min

26.

Do You Like the Direction That Our Sport Is Going In?

5min

27.

Live Life to Have Good Stories

4min

Text us your thoughts about this episode or ideas for future episodes!

Scott Dunlap is the VP of Mobile at Adidas and the GM of Runtastic, a subsidiary of Adidas where he is creating the future of the quote un quote connected athlete.

In this conversation, we talk about:

being an early voice in the ultrarunning media contributing to the blogging wave of the late 2000s and early 2010s
a few of his popular articles including his idea for the Strava GOAT program and whether endurance sports are a luxury good
the role that technology companies play in promoting and facilitating more outdoor activity
the application of web 3 technologies to the trail and ultra world and how athletes and creators stand to benefit
the state of trail and ultrarunning

Sponsors:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

(1:54) - background in trail and ultrarunning
(7:42) - being an early voice in the ultrarunning media
(16:08) - the idea of the Strava “GOAT” program
(22:54) - the confluence of trail running and Silicon Valley influences
(28:01) - explaining the Adidas Runtastic App
(34:19) - how essential community and gamification will be to future outdoor activity
(41:46) - other important influences in the technology community on outdoor activity
(45:43) - speculating on shifts in consciousness when 1 billion athletes are connected worldwide
(52:09) - understanding the application of web3 technology to the trail and ultra running world
(61:10) - understanding move2earn, STEPN
(70:31) - how professional athletes and creators in trail and ultra could benefit from these new technologies, platforms
(78:20) - thoughts on the state of trail and ultrarunning
(82:48) - final thoughts

Links:

Additional Episodes You May Enjoy:

131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape
130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry

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