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Scott Dunlap | Adidas Runtastic, Strava “GOAT” Program, Future of Connected Athletes
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Runtastic
The written word plays a part in ultra racing. I enjoyed finding out the voice I had as a writer and in particular you know it started off very much just sharing my own journey. As I got faster I could actually usually talk about those that were upfront at least the first half, so I could tell the story of the competitive part of the race too. And then suddenly it was hundreds of thousands millions of people but yeah it really came from a very natural place. Now I find myself listening to more podcasts than I do reading the narrative. People enjoy interpreting information in different ways so sometimes it's the real physical I need to you know see it andSometimes it's the visuals that might come
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