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Scott Dunlap is the VP of Mobile at Adidas and the GM of Runtastic, a subsidiary of Adidas where he is creating the future of the quote un quote connected athlete. 

In this conversation, we talk about:

1. being an early voice in the ultrarunning media contributing to the blogging wave of the late 2000s and early 2010s
2.  a few of his popular articles including his idea for the Strava GOAT program and whether endurance sports are a luxury good
3. the role that technology companies play in promoting and facilitating more outdoor activity
4. the application of web 3 technologies to the trail and ultra world and how athletes and creators stand to benefit
5. the state of trail and ultrarunning

 
Sponsors:

• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
• HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

• (1:54) - background in trail and ultrarunning
• (7:42) - being an early voice in the ultrarunning media
• (16:08) - the idea of the Strava “GOAT” program
• (22:54) - the confluence of trail running and Silicon Valley influences
• (28:01) - explaining the Adidas Runtastic App
• (34:19) - how essential community and gamification will be to future outdoor activity
• (41:46) - other important influences in the technology community on outdoor activity 
• (45:43) - speculating on shifts in consciousness when 1 billion athletes are connected worldwide
• (52:09) - understanding the application of web3 technology to the trail and ultra running world 
• (61:10) - understanding move2earn, STEPN
• (70:31) - how professional athletes and creators in trail and ultra could benefit from these new technologies, platforms
• (78:20) - thoughts on the state of trail and ultrarunning 
• (82:48) - final thoughts

Links:

• Connect with Scott on LinkedIn
• Follow Scott on Twitter
• Adidas Runtastic
• Article - Strava GOAT Program
• Article - Are endurance sports a luxury good?
• Book - Ecotopia
• STEPN

Additional Episodes You May Enjoy:

• 131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape
• 130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry

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