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Scott Dunlap is the VP of Mobile at Adidas and the GM of Runtastic, a subsidiary of Adidas where he is creating the future of the quote un quote connected athlete.
In this conversation, we talk about:
- being an early voice in the ultrarunning media contributing to the blogging wave of the late 2000s and early 2010s
- a few of his popular articles including his idea for the Strava GOAT program and whether endurance sports are a luxury good
- the role that technology companies play in promoting and facilitating more outdoor activity
- the application of web 3 technologies to the trail and ultra world and how athletes and creators stand to benefit
- the state of trail and ultrarunning
Sponsors:
Timestamps:
- (1:54) - background in trail and ultrarunning
- (7:42) - being an early voice in the ultrarunning media
- (16:08) - the idea of the Strava “GOAT” program
- (22:54) - the confluence of trail running and Silicon Valley influences
- (28:01) - explaining the Adidas Runtastic App
- (34:19) - how essential community and gamification will be to future outdoor activity
- (41:46) - other important influences in the technology community on outdoor activity
- (45:43) - speculating on shifts in consciousness when 1 billion athletes are connected worldwide
- (52:09) - understanding the application of web3 technology to the trail and ultra running world
- (61:10) - understanding move2earn, STEPN
- (70:31) - how professional athletes and creators in trail and ultra could benefit from these new technologies, platforms
- (78:20) - thoughts on the state of trail and ultrarunning
- (82:48) - final thoughts
Links:
Additional Episodes You May Enjoy:
- 131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape
- 130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry
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