How to build topical authority with Shaunda Necole
Jun 17, 2024
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Shaunda Necole, author and entrepreneur, shares insights on building topical authority by proving authenticity to Google and utilizing podcasts. She discusses hidden sources of authority, speaking Google's 'love language', building knowledge panels, and gaining audience trust.
Establishing a clear elevator pitch is crucial for SEO to prove expertise and consistency in content creation.
Focusing on specific niche topics and linking sub-brands to a central website enhances brand clarity and visibility online.
Utilizing SEO tools like Yoast SEO to align keywords and descriptions across platforms helps create a cohesive online presence.
Deep dives
Establishing Online Authority through a Consistent Elevator Pitch
Building online authority by maintaining a consistent elevator pitch is crucial for SEO. Google seeks expertise and consistency in content creators, emphasizing the need for clear self-introduction. Users also value knowing the creator behind the content. Crafting a concise and deliberate elevator pitch helps Google identify experts and showcase them in search results, ensuring audiences view them as authorities in their niche.
Connecting Niche Topics Across Platforms for Brand Clarity
Narrowing down focus to specific niche topics is essential for online visibility. Establishing a central website that links to sub-brands, each focusing on a different expertise, aids in reinforcing brand clarity. Linking from the central site to sub-sites and ensuring consistent messaging across social media profiles enhances Google's understanding and presentation of the brand in search results.
Utilizing Tools like Yoast SEO for Enhanced Brand Messaging
Leveraging tools like Yoast SEO to align brand messaging across all online platforms is beneficial. Identifying oneself as a brand or business on Yoast and inputting a clear bio and keywords helps Google comprehend and display accurate information about the brand. Ensuring that keywords and descriptions are aligned with brand messaging assists in creating a cohesive online presence.
Conclusion
Creating a strong online presence requires crafting a consistent elevator pitch, connecting niche topics across platforms, and utilizing SEO tools effectively. By speaking Google's 'love language' through clear and deliberate messaging, individuals can enhance their online authority and improve search visibility. Establishing brand clarity and aligning messaging across various platforms are key strategies to boost brand recognition and credibility in the digital space.
Building Trust and Relationships Through Personal Connections
Creating niche content for dedicated fans, like Mariah Carey's OG Lambs, can deepen audience engagement and trust. By sharing personal stories, experiences, and behind-the-scenes details that showcase authenticity, content creators can foster intimate connections with their audience, leading to a strong and loyal following.
Adapting Elevator Pitches Across Different Platforms for Audience Engagement
Tailoring content to suit specific platforms, like Instagram or TikTok, involves succinctly conveying who you are and why it matters in a brief yet compelling manner. Emphasizing the 'what's in it for me' aspect, incorporating personal anecdotes, and showcasing authenticity can enhance audience engagement and draw followers in different mediums, facilitating brand growth and trust.
Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches.
How to prove yourself as a topical authority to Google
Why podcasts are good for proving your authenticity and authority
