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Search with Candour - SEO podcast
How to build topical authority with Shaunda Necole
Jun 17, 2024
Shaunda Necole, author and entrepreneur, shares insights on building topical authority by proving authenticity to Google and utilizing podcasts. She discusses hidden sources of authority, speaking Google's 'love language', building knowledge panels, and gaining audience trust.
01:01:50
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Quick takeaways
- Establishing a clear elevator pitch is crucial for SEO to prove expertise and consistency in content creation.
- Focusing on specific niche topics and linking sub-brands to a central website enhances brand clarity and visibility online.
Deep dives
Establishing Online Authority through a Consistent Elevator Pitch
Building online authority by maintaining a consistent elevator pitch is crucial for SEO. Google seeks expertise and consistency in content creators, emphasizing the need for clear self-introduction. Users also value knowing the creator behind the content. Crafting a concise and deliberate elevator pitch helps Google identify experts and showcase them in search results, ensuring audiences view them as authorities in their niche.
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