Discussion on Mariah Carey songs and adapting elevator pitch to different mediums

Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches.

• How to prove yourself as a topical authority to Google
• Why podcasts are good for proving your authenticity and authority
• Hidden gem sources of authority
• How to speak Google's "love language"
• How to build your knowledge panel
• How to build trust with your audience

Sponsors:

• This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp
• Keep up with the latest SEO news and tips by subscribing to CoreUpdates. https://coreupdates.com/?utm=swcpodcast

Follow Shaunda:

• LinkedIn: https://www.linkedin.com/in/shaundanecole/
• YouTube: https://www.youtube.com/@shaundanecole
• Website: https://shaundanecole.com/
• Instagram: https://www.instagram.com/shaundanecole/
• The Soul Food Pot: https://thesoulfoodpot.com/
• Vegas Right Now: https://vegasrightnow.com/