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26min chapter
How to build topical authority with Shaunda Necole
Search with Candour - SEO podcast
Building Online Authority and Credibility through Consistent Messages
The chapter discusses the importance of establishing credibility and topical authority by consistently showcasing expertise and experience across various online platforms. It emphasizes the significance of having clear bios, building expertise through multiple mediums like podcasts and books, and leveraging collaborations to enhance credibility. The chapter also highlights strategies for improving visibility on search engines by speaking Google's 'love language' through consistent messaging and content structure.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode