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14min chapter
How to build topical authority with Shaunda Necole
Search with Candour - SEO podcast
Building Trust and Authority through Personal Stories and Expertise
The chapter explores the importance of sharing personal stories and expertise on website pages to establish trust with users. It discusses the value of niche content, developing relationships through shared interests, and building authority with the audience. The chapter also touches on the role of podcasts and YouTube in forming connections and even leading to career opportunities through authentic storytelling and specialized information.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode