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13min chapter
How to build topical authority with Shaunda Necole
Search with Candour - SEO podcast
Crafting Engaging Bios for Various Platforms
The chapter emphasizes the importance of creating short and impactful bios for Instagram, podcasts, and television shows by answering 'who you are, what you do, and why it matters' to captivate the audience. It discusses using keywords for discoverability on platforms like Instagram and the necessity of quickly highlighting content value, especially on platforms like Instagram and TikTok. Tailoring content for specific platforms, injecting personality, and showing authenticity through personal stories are key strategies discussed in engaging the audience effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode