Words With Friends, Hosted by Phil M. Jones

12 | Jimmy Mackin Talks "Marketing"

May 26, 2020

In this engaging talk, Jimmy Mackin, founder of Curaytor and co-author of a notable book for real estate agents, shares his insights on marketing within the real estate industry. He discusses the true purpose of marketing beyond just grabbing attention and debates whether to focus on being better or cheaper to capture market share. Listeners learn about real-world marketing strategies, the significance of authentic connections, and how even top-notch services can falter without great marketing. This conversation is packed with actionable advice and compelling examples.

55:40

forum

Ask episode

web_stories

AI Snips

view_agenda

Chapters

menu_book

Books

auto_awesome

Transcript

info_circle

Episode notes

insights

INSIGHT

Purpose-Driven Marketing

Good marketing works and delivers on its intended purpose.
Define your marketing's purpose before crafting campaigns.

question_answer

ANECDOTE

Dollar Shave Club's Success

Dollar Shave Club's viral video campaign was a marketing success.
Their key was highlighting Gillette's weakness: overpriced razors.

question_answer

ANECDOTE

Hotmail's Viral Growth

Hotmail boosted user growth by adding "P.S. I love you. Get your free email at hotmail.com" to email signatures.
This simple tactic increased virality and user adoption.

Get the Snipd Podcast app to discover more snips from this episode

Mastering Real Estate Marketing Strategies

01:31 • 22min

chevron_right

Mastering Market Competition

23:55 • 7min

chevron_right

The Essence of Authentic Marketing

31:02 • 10min

chevron_right

Marketing Heroes and the Power of Grit

41:11 • 10min

chevron_right

Emphasizing Intensity and Enthusiasm in Team Dynamics

51:23 • 2min

chevron_right

Engaging Conversations and Marketing Insights

53:32 • 2min

chevron_right

Exactly What to Say for Real Estate Agents

Phil M Jones

Jimmy Mackin

Exactly what to say

The Magic Words for Influence and Impact

Phil M Jones

In this book, Phil M. Jones shares his expertise on the importance of choosing the right words at the right time to influence outcomes. He delivers what he calls ‘Magic Words’ and provides precise examples of how to use them to enhance communication skills. The book is applicable to various situations, including business, sales, and personal interactions, and emphasizes the role of words in shaping favorable outcomes. Jones draws from his extensive experience in training people across the globe to demystify the art of effective communication.

How the Mighty Fall

Jim Collins

In 'How the Mighty Fall', Jim Collins explores the reasons behind the decline of once-great companies. Through a four-year research project, Collins identifies five stages of decline: Stage 1: Hubris Born of Success, Stage 2: Undisciplined Pursuit of More, Stage 3: Denial of Risk and Peril, Stage 4: Grasping for Salvation, and Stage 5: Capitulation to Irrelevance or Death. The book offers leaders practical advice on how to detect early signs of decline and reverse their course to avoid failure. Collins emphasizes that decline is often self-inflicted and that understanding these stages can help companies avoid or recover from decline.

Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

Seth Godin

In 'Permission Marketing', Seth Godin critiques traditional 'Interruption Marketing' and presents a new approach where consumers are incentivized to accept advertising voluntarily. This method involves offering value in exchange for attention, educating consumers about products, reinforcing incentives, and deepening relationships over time. Godin argues that this approach is more effective in today's cluttered marketing environment, allowing companies to develop trust, build brand awareness, and improve sales chances.

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

In 'Obviously Awesome,' April Dunford provides a practical, step-by-step guide on product positioning. Drawing from her extensive experience in tech marketing, Dunford explains how to identify a product's 'secret sauce' and sell it to the right audience. The book covers key topics such as the five components of effective positioning, how to connect an audience to the product's value, choosing the best market, and leveraging market trends. It is punctuated with witty anecdotes and compelling case studies, making it both entertaining and illuminating for entrepreneurs, marketers, and salespeople.

Ogilvy on Advertising

David Ogilvy

This book provides comprehensive insights into the world of advertising, covering topics such as how to get a job in advertising, how to choose an agency for your product, the secrets behind effective advertising, how to write successful copy, and the role of research in advertising. Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.

Shoe Dog

Phil Knight

Shoe Dog is a memoir that chronicles the journey of Phil Knight as he builds Nike from its humble beginnings as Blue Ribbon Sports. The book is a personal and detailed account of Knight's experiences, from his early days selling Japanese running shoes out of the trunk of his car to the global brand Nike is today. It highlights his relentless work ethic, the challenges he faced, and the key relationships with his partners and employees that were crucial to the company's success. The memoir also touches on Knight's personal life, including his family and the emotional struggles he encountered along the way.

In today’s show of Words with Friends, we interview Jimmy Mackin, CEO, Curaytor. Jimmy provides marketing services in the real estate space.

The word that we have chosen to talk about in today’s show is “marketing”.

We start this show by attempting to define “marketing” – an often misunderstood word. Is the purpose of marketing to grab attention? And should a marketing campaign always result in an increase in revenues?

The next segment of the show will be particularly interesting as we discuss how you figure out a winning marketing angle and then correctly position yourself. To do so, you can either focus on the competitor’s weakness or attempt to carve out an entirely new niche in the market. So, which is the best approach for you and why? We cite relevant and real-world examples here to make our case.

Additionally, when it comes to positioning yourself can be better, cheaper, or more convenient. We specifically discuss how you can come out with a better product and then highlight the benefits using strategic marketing techniques.

After hearing this show, you will realize why even a great business with great service can go nowhere WITHOUT great marketing.

We hope you enjoy this show!

What You Will Learn In This Show

What is the purpose of marketing? Does marketing always drive revenues?
Should you aim to be better or cheaper as you aim to capture market share?
Marketing case studies which showcase winning approaches that some of the world’s top companies take
And so much more!

Resources

Obviously Awesome

Curaytor

Jimmy’s Twitter

Home Top podcasts Popular guests