Creative Confidence Podcast

Data and Storytelling: Justin Massa

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Aug 10, 2022
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INSIGHT

Data And Storytelling Are Complementary

  • Strategy requires both quantitative data and qualitative storytelling to reduce risk and make futures tangible.
  • Combining them satisfies different audiences and strengthens decisions.
ADVICE

Make Friends With Your Data Team

  • Reach out to your organization's data teams and collaborate rather than trying to do everything yourself.
  • Encourage data teams to make their work visual so more people can engage with it.
ANECDOTE

Angry Balls Revealed St. Jude's Problem

  • At St. Jude, IDEO combined day-in-life research with appointment and wait-time data to align stakeholders on the real problem.
  • They built an explorable simulation visualizing patients as bouncing dots to reveal systemic causes.
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