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Data And Storytelling Are Complementary
- Strategy requires both quantitative data and qualitative storytelling to reduce risk and make futures tangible.
- Combining them satisfies different audiences and strengthens decisions.
Make Friends With Your Data Team
- Reach out to your organization's data teams and collaborate rather than trying to do everything yourself.
- Encourage data teams to make their work visual so more people can engage with it.
Angry Balls Revealed St. Jude's Problem
- At St. Jude, IDEO combined day-in-life research with appointment and wait-time data to align stakeholders on the real problem.
- They built an explorable simulation visualizing patients as bouncing dots to reveal systemic causes.