Data and Storytelling: Justin Massa
Creative Confidence Podcast
00:00
Story Telling - The Big Idea
The company has been around for nearly a hundred years. They were still trying to sort out what kind of a company did we want to be, and how were we going to connect that to the company we have been for nearly a 100 years? The big theme here is, when there's a lot of variation in what people think they should do story telling, you're using that as an inspiration. And i have to say, it really changed their attitude about it.
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