Strategy on Strategy - Is There a Role?

Colik: My sense is that over the last two years, since the pandemic started, it's gotten a lot harder for organizations to make decisions. Quantitative and qualitative, they work incredibly well. They speak to slightly different audiences, and together they're really compelling. So when i think about kind of working with someone who's making a decision, why not use every possible strategy you can write? Colik: If this isn't your sweetspot, make some new friends. I'm sure there's people in your organization that can do this.