How to Build Features that Move Your Metrics + Founder's Guide to Thought Leadership

Jesse Venticinque (Fitbod) breaks down how to build features that move your metrics, followed by a presentation from LinkedIn's Tom Eschbacher on a founder's guide to thought leadership. Visit http://linkedin.com/founderu for $100 LinkedIn ad credits!  

How to Build Features that Move Your Metrics  

(0:21) How to identify and invest in features worth building  

(1:21) Prioritizing features (offensive vs. defensive)  

(2:05) Identify high-leverage features in your product 

(5:32) What are need-gaps and how to identify them  

(8:47) What to ask for in user interviews  

(12:05) Tools to conduct user interviews 

A Founder's Guide to Thought Leadership  

(16:18) Thought exercise: I am a founder who...  

(17:39) The importance of thought leadership  

(19:10) How to identify whitespace in thought leadership  

(20:06) Four types of thought leaders (which one are you?)  

(21:01) Three stories every startup needs to tell  

(21:55) How to build a strong community  

(23:04) Tactical tips to jumpstart your thought leadership on LinkedIn - FREE GUIDE (http://lnkd.in/foundersuniversity)