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4min chapter
How to Build Features that Move Your Metrics + Founder's Guide to Thought Leadership
Founder University
How to Streamline User Interviews in Early Stage Founders
The goal is to identify common user problems that come up again and again among these participants. Often in these interviews, we'll do concept testing with mockups of features that we're considering building. So the bottom line information I want to know from a participant is, is this the feature that would be the difference maker for you? You didn't convert, but if this existed, would you work out to non-convert, turn around and buy Fitbod? And lastly, for concept testing with social and viral features, there's another trap here.
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