5min chapter

Founder University cover image

How to Build Features that Move Your Metrics + Founder's Guide to Thought Leadership

Founder University

CHAPTER

LinkedIn Marketing for Startups - 3 Foundational Principles to Building a Convincing Executive Presence

Tom Eschbacher is the CEO of LinkedIn's marketing for startups org. He says founders can create halo effects that amplify themselves and their startups through thought leadership. Here, he shares three key principles to creating a compelling executive presence online.

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