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5min chapter
How to Build Features that Move Your Metrics + Founder's Guide to Thought Leadership
Founder University
Fitbod
The fundamental question with these viral features is participant, would you invite a large number of friends who don't use Fitbod to use this feature? So one intervention we tested was a trial extension. It was an in-app prompt that notifies the user that we gave them three or six more workouts. We also learned that these W2 non-convert users were unable to log an exercise or log a specific format or routine. They didn't know if like progress visualization existed in the app. And on the right side, we have a very cheap way to kind of point them towards existing features. Lastly, I pulled some of the results here for the trial extension, a B test
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